Evaluating the Parents’ Satisfaction and Its Potential in Boosting Sales and Profits in the Tutoring Business Sector

This chapter assesses the potential of satisfied parents in boosting sales and profits in tutoring business by using case studies of two families who had their children tutored for five months, in Milton Keynes, in the United Kingdom, England. At the end of tutorials, these families were sent specific feedback questions to answer via emails and text messages. They both responded via emails. The data was analyzed with Microsoft Excel to construct tables for comparing the responses of these parents. The results showed that both parents were satisfied with the tutorial services that their children received. They both reported that their children had developed confidence and ability to believe in themselves in answering examination questions. As a result, parents were satisfied and were willing to act as the tutor’s referee; to recommend the tutor’s services to other parents; to share their children’s examination results; and to purchase tutorial services again in the future from the same tutor.

It can be concluded from these findings that satisfied parents have potential to boost sales and profits in tutoring business. Therefore, it is recommended that tutors should actively seek parents’ feedback on their tutorial delivery.