Effect of Edmodo on Senior Secondary School Students` Achievement in Marketing in Udenu Local Government Area of Enugu State, Nigeria

The objective of this study was to investigate the effect of Edmodo on the academic achievement of senior secondary school students in the field of marketing within the Udenu Local Government Area of Enugu State. The research was conducted with the guidance of three research inquiries and three hypotheses. The study utilized a quasi-experimental research approach known as the pretest-posttest non-equivalent control group design. The study encompassed the complete population of 123 senior high school II students, consisting of 78 men and 55 females, who were pursuing a Marketing course in the study region. The study included a total of 51 participants, with 26 individuals (15 males and 11 females) assigned to the experimental group and 25 individuals (12 males and 13 females) assigned to the control group. The classrooms that remained undivided in both institutions were utilized. The research employed the Marketing Achievement Test (MAT) as the chosen instrument, including a set of 20 objective questions, each offering four response alternatives labeled A-D. The instrument's dependability was assessed using the Kudar-Richarson 20 (K-R 20) method, yielding a reliability coefficient of 0.83. This indicates that the device demonstrated a satisfactory level of reliability. Extraneous variable such as subject interaction, teacher bias and others were controlled in the study. The study questions were analyzed using mean and standard deviation scores, while the hypotheses were examined using Analysis of Co-Variance (ANCOVA). The study's findings indicate that students who were instructed in marketing through the use of Edmodo had higher levels of accomplishment compared to those who were taught using traditional methods. It is recommended that educators include the use of developing educational technology, such as Edmodo, into their instruction of Marketing, while simultaneously reducing reliance on traditional teaching methods. A conclusion was reached.