Effect of Corporate Sustainability on Corporate Reputation and Firm Performance of Companies in Thailand

This research analyzes the contribution of corporate sustainability practice on corporate reputation and firm performance of companies in Thailand. This research is based on the Triple Bottom Line framework which conceptualizes sustainability into three dimensions: environmental, social, and economic. The data were obtained from a total of 196 firms through online questionnaires surveys. Partial least squares structural equation modeling was used for the data analysis. The results show that all three dimensions of corporate sustainability positively and significantly determine corporate reputation. Corporate reputation also positively and significantly determines firm performance. Lastly, corporate reputation is also found to mediates the linkage between all three dimensions of corporate sustainability practice and firm performance.