Items where Author is "Lii, Yuan-Shuh"

Article

Lii, Yuan-Shuh and Ding, May-Ching and Yang, Alan Chin-Chien (2022) The Effect of Promotional Format, Message Framing, and Psychological Distance on Perception and Engagement of Cause-related Marketing. Asian Journal of Economics, Business and Accounting, 22 (22). pp. 214-222. ISSN 2456-639X