Improving Business Pages Recommendation in Social Network Using Link Prediction Methods

Asaph, Watare and Sun, Shaowei (2021) Improving Business Pages Recommendation in Social Network Using Link Prediction Methods. Asian Journal of Probability and Statistics, 14 (2). pp. 1-12. ISSN 2582-0230

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Abstract

Recently Social Network has become one of the favorite means for a modern society to perform social interaction and exchange information via the internet. Link prediction is a common problem that has broad application in such social networks, ranging from predicting unobserved interaction to recommending related items. In this paper, we investigate link recommendations over business pages on Facebook Social Network. More specifically, given a company in the
network, we want to recommend potential companies to connect with. We start by introducing existing work in link recommendations and some link prediction models as our baseline. We then talk about the Graph Neural Network model SEAL to make a link recommendations in the network. Our results show that SEAL outperformed the compared baseline model while reaching above 94% Area Under Curve accuracy in link recommendations.

Item Type: Article
Subjects: ScienceOpen Library > Mathematical Science
Depositing User: Managing Editor
Date Deposited: 10 Feb 2023 07:51
Last Modified: 23 Sep 2024 04:16
URI: http://scholar.researcherseuropeans.com/id/eprint/260

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